Twitter Announces New Paid “Super Follows” Allowing Users to Charge for Tweets
Twitter announced two new features on Feb. 25: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based on specific interests.
These are two of the biggest changes Twitter has made in a while, but align with changes made to similar social media sites. They hope these changes will help catch up to competition, along with doubling their annual revenue, and reaching at least 315 million users in 2023.
“We know we’ve been slow,” Chief Executive Jack Dorsey said in an investor presentation. “When you compare us with our peers, it’s been especially stark.”
The payment feature, or “Super Follows,” allows users to charge followers for additional content such as bonus tweets, access to a community group, subscription to a newsletter or a badge indicating your support.
Other social media apps including Facebook, YouTube and even GitHub have all launched direct creator payment features using Patreon.
Twitter’s second new feature called Communities, will allow users to create groups aligning with similar interests. This feature will be similar to a Facebook Group.
Twitter has not released specific price points for users to be paid through “Super Follows,” or a timeline that either feature will be released on. Both features are listed on the “what’s next” for the platform during a presentation for analysts and investors.