Facebook Launches Instagram Lite in 170 Countries With Poor Internet Access
Facebook announced on March 9 their launch of a “lite” version of Instagram in 170 countries with slow Internet, to give more users access to the social networking platform.
Instagram Lite requires less bandwidth than the original version and will be accessible for Android users.
This new version requires 2 megabytes (MB), which is much lower than the original that uses 30 MB.
It will also run on 2G networks, which allows customers with poor Internet to gain access.
Instagram lite has been in the works for the past year in Israel.
The new application allows users in India, Africa, Asia and South America to access the application with a limited Internet connection.
The product manager of Facebook, Michelle Lourie, worked on this latest version of the application in her shed in Israel when Facebook offices closed in Tel Aviv.
Lourie and her team worked with a team in New York to create Instagram Lite so that they will be able to give users a high-quality experience using low-quality Internet.
“No matter where they are, people want to be entertained and inspired by those that they love,” Lourie said. “It’s difficult to do that on Instagram with an entry-level phone that has storage constraints.”
Director of product management at Facebook Tel Aviv, Tzach Hadar, says they want people to have a high-quality Instagram experience.
“Our teams build these lightweight versions of our apps for people with low connectivity or limited data plans because our basic premise is to leave no one behind,” Hadar said. “We wanted the Instagram experience to remain fast, high-quality, and reliable, irrespective of the device, platform, and network people are on.”
Facebook has also developed a service called Express Wifi, which will bring Internet access to countries in Africa, Asia and South America.